Variables estratégicas determinantes de las intenciones de comportamiento en espacios protegidos de Cozumel
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Moo Canul, M. de J., Maynez Guaderrama, A., Segrado Pavón, R. G., & Camacho Rodríguez, A. (2021). Variables estratégicas determinantes de las intenciones de comportamiento en espacios protegidos de Cozumel. Economía Sociedad Y Territorio, 21(66), 473-504. https://doi.org/10.22136/est20211646

Resumen

La imagen y sus antecedentes son relevantes en los destinos turísticos. Este trabajo analiza en Cozumel, sitio turístico con espacios naturales protegidos, la influencia de la imagen y la motivación sobre la satisfacción y las intenciones de comportamiento. La investigación fue cuantitativa, transversal, no probabilística; como técnica de análisis se utilizó el modelado de ecuaciones estructurales. Los resultados muestran que la motivación de descanso y la imagen del destino influyen sobre la satisfacción y, a través de ella, favorecen las intenciones de comportamiento. Se sugiere publicitar las emociones y los sentimientos generados por la visita a los espacios protegidos de la isla.

https://doi.org/10.22136/est20211646
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